Developing a Comprehensive Marketing Mix for Culinary Annex

During my coursework, I had the opportunity to collaborate on a hands-on project aimed at supporting Culinary Annex, a small business located in Des Moines. This project involved designing and writing a detailed Marketing Mix tailored to their unique needs. I conducted thorough market research to understand their target audience, competitive landscape, and local market dynamics. Leveraging this research, I crafted strategies across the four pillars of the Marketing Mix, product, price, place, and promotion, ensuring alignment with their business goals and brand identity. The final deliverable offered actionable insights and recommendations to enhance their market presence and drive growth.